Privacy Policy

Light Strategy LLC — Dealership Suite Platform & Marketing Services  ·  Effective Date: May 15, 2026

Light Strategy LLC ("Light Strategy," "we," "our," or "us") operates Dealership Suite, a software platform and related marketing services for automotive dealerships. This policy explains what we collect, how we use it, and the choices you have.

1 Information We Collect

  • Contact details: name, email address, phone number, and similar information you provide.
  • Lead and inquiry data: messages you send, vehicles you ask about, trade-in details, and appointment requests.
  • Dealership account data: business contact information, account settings, and billing contacts.
  • Usage data: pages you view, features you use, IP address, browser and device information.
  • Communications data: emails, texts, and call metadata that pass through our system on behalf of a dealership.
  • Integrations: information shared from third-party platforms — including Meta/Facebook — that you or your dealership connect to Dealership Suite, limited to what is necessary to provide the requested service.

2 How We Use Information

  • Provide, maintain, and improve Dealership Suite and related services.
  • Route and respond to customer inquiries for the dealership you contacted.
  • Send service messages, appointment reminders, and requested updates.
  • Monitor performance and create aggregated, de-identified reports.
  • Protect our platform, prevent abuse, and comply with legal obligations.

3 SMS Messaging and Consent

When you submit a form or text a number managed by Dealership Suite, you consent to receive text messages related to your inquiry or account. Message frequency varies based on activity. Message and data rates may apply. You can opt out at any time by replying STOP, or request help by replying HELP. Each message identifies the dealership or Dealership Suite, as applicable.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. All categories of information described in this policy apply to and exclude text messaging originator opt-in data and consent. Phone numbers collected for SMS purposes will not be sold, rented, or shared for marketing.

4 How We Share Information

  • Dealerships: we share your inquiry and related details with the specific dealership you contact.
  • Vendors and processors: we share information with service providers that support hosting, email, SMS, analytics, and similar functions under contract.
  • Legal and safety: we may share information when required by law or to protect rights, property, or safety.
✓ We do not sell personal information.

f Facebook, Instagram, and Meta Data

Meta Integration
When a dealership connects their Facebook Page and/or Instagram Business account to Dealership Suite via Meta's OAuth process, we access the following data on their behalf: Page and Instagram account information, Lead Ad form submissions, advertising performance data, and the ability to publish posts on their behalf. We use this data solely to deliver Dealership Suite features to that dealership. We do not use Facebook or Instagram data for advertising, profiling, or any purpose beyond the specific service requested.
  • Content publishing: with the dealership's explicit authorization, Dealership Suite publishes posts to the dealership's connected Facebook Page and Instagram account based on content they have created or approved within our platform. Posts are only published when the dealership has scheduled or approved them. We do not post autonomously without dealership configuration.
  • Read access: we read Page and Instagram account metadata, post engagement metrics (likes, comments, reach, impressions), and Lead Ad submissions for the dealership's own analytics within Dealership Suite.
  • Dealerships may disconnect their Facebook Page or Instagram account at any time from the Social Connections settings page, after which we stop collecting new data from Meta and stop publishing on their behalf.
  • We store Meta access tokens in encrypted form (AES-256-GCM) and do not share them with third parties.
  • We do not use Meta user data to train machine learning models or for any purpose outside the scope of the connected dealership's account. AI-assisted post drafting uses only the post subject (such as an inventory vehicle description) provided by the dealership and does not send Meta-sourced data to AI providers.
  • Our use of data received from Meta APIs complies with Meta's Platform Terms and Developer Policies.

4b Google and YouTube Data

When a dealership connects their Google account to Dealership Suite via Google's OAuth process, we access the following data on their behalf based on the specific scopes they authorize: Google Analytics 4 property metrics, Google Search Console performance data, and (where authorized) YouTube channel information and the ability to upload YouTube Shorts. We use this data solely to deliver Dealership Suite features to that dealership.
  • YouTube content publishing: with the dealership's explicit authorization, Dealership Suite uploads short-form video content (YouTube Shorts) to the dealership's connected YouTube channel using video files the dealership has uploaded or selected within our platform. Uploads occur only when the dealership has scheduled or approved them.
  • Analytics and Search Console: we read aggregated property metrics, search queries, and page performance data for the dealership's own dashboards within Dealership Suite.
  • Dealerships may revoke Google access at any time, either from the Social Connections settings page in Dealership Suite or from their Google Account at myaccount.google.com/permissions. Upon revocation we stop collecting new data and stop publishing on their behalf.
  • We store Google access and refresh tokens in encrypted form (AES-256-GCM) and do not share them with third parties.
  • Dealership Suite's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
  • We do not use Google user data to train machine learning or AI models, do not sell or transfer Google data to third parties, and do not use Google data to serve advertisements.

5 Cookies and Tracking

We use cookies and similar technologies to keep you signed in, remember preferences, and understand how the site is used. You can control cookies through your browser settings. Some features may not work correctly without them.

6 Data Retention

We keep personal data only as long as needed for the purposes described here, to meet legal requirements, or to resolve disputes. We may retain aggregated, de-identified data for longer periods.

7 Security

We use reasonable administrative, technical, and physical safeguards to protect information. No method of transmission or storage is perfect, but we work to keep your data safe and review our protections regularly.

8 Your Choices and Rights

  • Texts: reply STOP to unsubscribe or HELP for help.
  • Account and data: contact us to request access, correction, or deletion where applicable.
  • Cookies: use your browser settings to manage or block cookies.
  • Facebook data deletion: if you connected a Facebook Page or Instagram account to Dealership Suite and want your Meta-sourced data deleted, contact us at info@lightstrategy.com and we will remove it within 30 days.
  • Google data deletion: if you connected a Google account (Analytics, Search Console, or YouTube) and want your Google-sourced data and stored tokens deleted, contact us at info@lightstrategy.com and we will remove it within 30 days. You can also revoke our access immediately at myaccount.google.com/permissions.

9 California and Similar Requests

Residents of California and certain other regions may have additional rights, including access, deletion, and portability. We honor valid requests within the limits of the law and our role as a service provider to dealerships. To submit a request, use the contact information below.

10 Children's Data

Our services are designed for business users and are not directed to children. We do not knowingly collect personal information from children.

11 Processing on Behalf of Dealerships

For most features, we act as a service provider or processor to the dealership you contacted. That dealership controls the content of messages and the customer data they collect. We process that data under our agreement with the dealership and this policy.

12 International Visitors

Our systems are hosted in the United States. If you access our site or services from another region, you consent to the transfer and processing of your information in the United States.

13 Changes to this Policy

We may update this policy. Changes will appear on this page with an updated effective date. When changes are material, we will highlight them for a reasonable time.

14 Contact Us

If you have questions or requests about this policy, contact us at info@lightstrategy.com.

Effective Date: May 15, 2026  ·  Previous version: May 12, 2026  ·  Changes: Expanded Meta section to cover Instagram and content publishing; added new Google & YouTube Data section covering Analytics, Search Console, and YouTube Shorts publishing.